Website Project Overview

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ONLINE PRESENCE ASSESSMENT & INTERVIEW:

  1. WHAT IS THE MAIN PURPOSE OF EACH SITE
  2. DETERMINE THE STRATEGY BEHIND ADDITIONAL LANDING PAGES/DOMAIN NAMES
  3. DETERMINE CURRENT INVOLVEMENT IN SOCIAL MEDIA
  4. DETERMINE IF THE CORPORATE SITE INTERACTS WITH THE DNA DATABASE
  5. DETERMINE HOW CUSTOMER DATA IS STORED/UPDATED/USED
  6. DETERMINE CURRENT OUTBOUND MARKETING STRATEGY
  7. DETERMINE FORM AND FUNCTION OF A NEW “HUB” CORPORATE SITE
  8. DETERMINE CONNECTIONS AND RESOURCES FOR STRATEGIC PARTNERS
  9. DETERMINE NEWS & INFORMATION RESOURCES FOR SITE AND BRAND
  10. DETERMINE ROLES FOR MAINTENANCE, MARKETING, AND ADDITIONAL DEVELOPMENT

PROJECT DEVELOPMENT OUTLINE FOR “HUB” CORPORATE SITE:

FORM AND FUNCTION STRATEGY & EXAMPLES

DISCUSS HOW THE NEW SITE WILL FUNCTION AND WHAT HOW TARGET VISITORS WILL INTERACT WITH THE BRAND ON THE SITE.

FIND/CREATE/PRESENT SAMPLE DESIGNS OR EXISTING SITES THAT OFFER SIMILAR EXPERIENCES AS WE WANT TO ACHIEVE.

CONTENT COLLECTION

  • CONTENT GENERATION PROCESS – CLIENT
  • CONTENT
  • LOGOS
  • MERCHANDISE DESCRIPTIONS
  • PRICING
  • PHOTOS
  • LINKS
  • MERCHANT SERVICES INFORMATION
  • CUSTOMER ID PARAMETERS (IF ANY)
  • RETAILER ID PARAMETERS (IF ANY)
  • OTHER SHOPPING CART CREDENTIALS

SITE DEVELOPMENT

  • CORPORATE HOME PAGE DESIGN & APPROVAL

New design will be completed LIVE on an alternative domain, leaving all current sites active until final site is approved and ready to launch. A site preview will be available 24/7 to observe the new site progress.

  • INTERNAL PAGE DESIGN
  • PAGE OPTIMIZATION
  • ECOMMERCE MODULE/CONNECTION – CURRENTLY PAYPAL
  • ECOMMERCE MODULE CUSTOMIZATION
  • CORPORATE ADMIN SETUP
  • ASSIGNED ADMIN SETUP
  • SITE TRAINING SESSIONS
  • CORPORATE TRAINING  LIVE – 1HR

SITE LAUNCH

  • CHANGE DOMAINS SETTINGS
  • CHANGE HOSTING SETTINGS
  • TEST ALL CONNECTIONS ASSOCIATED WITH THE DOMAINS AND NEW SITE

POST LAUNCH

MAINTENANCE:

  • MONITOR UPDATES TO ANY SOFTWARE/PLUG-INS/CONNECTION/LINKS
  • UPDATE CONTENT ON EXISTING PAGES
  • MONITOR HOSTING ACCOUNT
  • MONITOR FOR BROKEN LINKS

MARKETING:

  • UPDATE ANY RETAILERS/STRATEGIC PARTNERS/CUSTOMER PAGES
  • ADDITIONAL LANDING PAGES
  • MONITOR OUTBOUND BRANDING SUPPORT (ADVERTISING SUPPORT LINKS AND CONTENT ON THE SITE)
  • MONITOR/CREATE INBOUND MARKETING SUPPORT (EMAIL NEWSLETTER SUPPORT CONTENT AND LINKS ON THE SITE)
  • BRAND NEWS AND INFORMATION ADDED/STYLIZED ON THE SITE
  • SEARCH ENGINE OPTIMIZATION MEASURES
  • LINK BUILDING MEASURES
  • SOCIAL MEDIA SUPPORT (ON THE SITE AND ON THE SOCIAL MEDIA CHANNEL)
  • REFRESH PAGE CONTENT AND INDEX SITE WITH SEARCH ENGINES

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